Four Fantastic and Free marketing ideas using your Facebook fan page to hold a contest!
1) Picture Match
Make a status on your fan page say something like:
“One Week Only! Change your profile picture to match ours and be entered to win a $20 gift certificate to the studio. One entry per day, per family.”
Within minutes you will see your logo EVERYWHERE!
2) Instant Testimonials. Ask your fans to leave a comment about “why they joined” or “their favorite memory of last year was” to get entered in for a drawing.
Your fan page will be covered with fabulous testimonials!
3) Recruit Fans!
Another type of contest results in your page getting more fans. Your fans must try to refer new people and the new fans must post a comment and say who their friend was that linked them.
At the end of the time period, the person with the most referrals wins the prize.
4) Fan Photos.
Ask your fans to upload a photo of their child to your fan page and have all of their families and friends “like” the page & their child’s photo. The student with the most likes wins.
Prize Ideas: a free week of classes, or free month, free costume, free dance bag or simply a dollar amount gift certificate. Don’t have the money to give away – give “parent of the month” or “student of the month” or post the winning comment / picture somewhere prominent in the studio or year-end program.