SOBuzz: Family & Friends Discount Dilemma

Just watched a great video from Marie Forleo discussing the “friends and family discount” that could easily apply to any dance studio owner.

When you own your own business, your friends and family often want to support you, but sometimes they are looking for a discount in return.  The message of the video below is whatever you choose, be clear and upfront about your policy.

If you can’t afford to give discounts because you’re just starting up or because you simply value your time, say so (in a polite way of course) and give them the opportunity to choose another dance studio.

Marie offers a script (around 2:14 in the video) to say to your family and friends when you don’t have a discount and I’ve adapted it so it works for dance teachers and studio owners.

“I’m so excited Susie wants to take dance.  Know that I’d never expect you to choose my dance studio because of our relationship.  Before she registers, make sure that our studio is the right fit for you because I don’t offer a friends and family discount.  If you want to move ahead, here are the tuition rates and available classes.”

This gives them an ‘out’ if they were only looking for a handout and let’s you be clear in advance without all the uncomfortableness that would come if you let them know this AFTER she signed up for classes.

What’s your policy for friends and family?  Share in the comments!

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