Four Fantastic and Free marketing ideas using your Facebook fan page to hold a contest!
1) Picture Match
Make a status on your fan page say something like:
“One Week Only! Change your profile picture to match ours and be entered to win a $20 gift certificate to the studio. One entry per day, per family.”
Within minutes you will see your logo EVERYWHERE!
2) Instant Testimonials. Ask your fans to leave a comment about “why they joined” or “their favorite memory of last year was” to get entered in for a drawing.
Your fan page will be covered with fabulous testimonials!
3) Recruit Fans!
Another type of contest results in your page getting more fans. Your fans must try to refer new people and the new fans must post a comment and say who their friend was that linked them.
At the end of the time period, the person with the most referrals wins the prize.
4) Fan Photos.
Ask your fans to upload a photo of their child to your fan page and have all of their families and friends “like” the page & their child’s photo. The student with the most likes wins.
Prize Ideas: a free week of classes, or free month, free costume, free dance bag or simply a dollar amount gift certificate. Don’t have the money to give away – give “parent of the month” or “student of the month” or post the winning comment / picture somewhere prominent in the studio or year-end program.
2 thoughts on “Studio Owner Buzz: Facebook Marketing Tips”
These are all fun and useful ideas but I just wanted to add that anyone using a facebook page for marketing should check out Facebook's promotional guidelines.http://www.facebook.com/promotions_guidelines.phpThis is a pretty good article that explains these guidelines a bit.http://www.sitewire.com/blog/2010/07/09/the-ultimate-guide-to-understanding-facebook-promotion-guidelines/Now, I'll say that you'll find a lot of pages doing the above and it comes down to Facebook's ability to enforce the rules but I think any small business with a page should be aware that the rules exist. Sorry, don't mean to rain on the post 😦 I think the ideas are great, and I think they are still useful and could be altered to work with the rules, but you might have to rethink requiring users to do something with their picture or status on Facebook in order to win a prize with monetary value.
Thanks Nichelle – that is great advice.