Fantastic article by Therese Tucker (as told to Kathryn Hawkins) over at BNET: "How I Beat a Competitor Who Stole My Ideas".
As dance studio owners, we have all been there. You just put out a new ad (website, sign, brochure, etc) and two months–or maybe even two days–later you see a competitor using the same wording for their own business (class names, discounts, etc). I've personally had a competitor copy and paste all of the wording from my website (which took me days to write) and pass it off as her own idea on her website. How irritating!
What can we take away from this article for dance studio owners?